Tourism Pressure
Incentivizing tourists to make good choices
Rewarding travelers for positive actions that benefit local communities
Seventy percent of travelers globally say they want to leave destinations better than they found them. This solution turns that intention into positive local action by rewarding visitors for actions that benefit the city, such as cycling or taking public transit, picking up litter, and eating plant-based food. Originally developed as CopenPay in Copenhagen, the model is now spreading worldwide to tourism-impacted destinations, making the world a better destination.
The Impact:
- 7 in 10 travelers inspired to change habits
- 30,000+ participants over two years in Copenhagen
- 59% increase in bike rentals, year over year
What you can do with this idea:
- Encourage visitors to make choices that benefit your city and its residents
- Build stronger connections between visitors and local communities
- Bring local businesses and organizations together around shared goals
- Encourage visitors to explore different places, attractions, or times of year
- Inspire more sustainable travel habits
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